jagdish acharya founded cut the crap in 2009.

with his focus on hard working creative, jagdish has built the credentials for ctc studded with several brand building milestones. an ex-ecd with ddb mudra, jagdish is known for iconic campaigns like dhara jalebi and my daddy strongest.

while at mudra, jagdish was instrumental for creating award winning strategic work on brands like sugar free, cycle agarbathy, mcdowell, peter england, big tv,, among others.