About Us

work came first, the agency later. that s how we started.

while presenting for republic of chicken, the chairman of the group stopped our founder jagdish midway and said, "start your own agency. start with my account".

crap is everything that comes between a brand and its ideas, that's why cut the crap.

today we are a core team of creative and planners.

an agency that has handled startups and large brands alike.

driven by one thing. ideation.

mastered one trick. consistency.

jagdish acharya founded cut the crap in 2009.

with his focus on hard working creative, jagdish has built the credentials for ctc studded with several brand building milestones. an ex-ecd with ddb mudra, jagdish is known for iconic campaigns like dhara jalebi and my daddy strongest.

while at mudra, jagdish was instrumental for creating award winning strategic work on brands like sugar free, cycle agarbathy, mcdowell, peter england, big tv, monster.com, among others.

dream up your ideal ad agency

one that has offices everywhere

one that sends many people to take down your brief

one that has people with standard and out-of-the-box designations

one that makes day-long presentations

and at the end of it all

one that delivers work that works

keep the end, cut the rest and you’re talking to us.

we haven’t cut the faith, just the rituals.