his line ‘roti, kapda, makaan aur mobile phone’ ushered in the reliance mobile revolution and was widely quoted; including by the then prime minister shri a.b. vajpayee!

at mudra, jagdish headed strategy and creative for 2 years and was in fact the only person to have donned such opposite hats in the agency.

his first tv commercial was for symphony. the ad was voted one of the 3 most humorous commercials of the year by zee tv.

his awards and accolades include goafest abbys, aaai, times asia-pacific, creativity, fab, cnbc promos, new york festivals and several wins at the regional award shows such as ad club bangalore, calcutta & chennai. apart from this recognition he has also won gold at the ame (advertising & marketing effectiveness), new york.


jagdish acharya founded cut the crap in 2009.

with his focus on hard working creative, jagdish has built the credentials for ctc studded with several brand building milestones. an ex-ecd with ddb mudra, jagdish is known for iconic campaigns like dhara jalebi and my daddy strongest.

while at mudra, jagdish was instrumental for creating award winning strategic work on brands like sugar free, cycle agarbathy, mcdowell, peter england, big tv,, among others.