Mane Baddhu Avadeche (i know everything) – gujju insight for MBA.
xcellon institute
a new premium institute that wanted quality students for its very first mba programme.
ctc: use a massive education fair to launch the institute. not by participating. but by having a human banner to greet confused kids as they emerge from the exit gate (ambient). and rally them through ‘coffee for a better career’: counseling sessions at coffee bars.
use an insight for the region of saurashtra (print campaign).