the chicken came first.
the story of us
jags (jagdish to many, acharya to few) was presenting his point of view on republic of chicken, a brand of chicken delis from the alchemist group. the chairman stopped him midway and said,
“start your own agency. start with my account”.

we were a group of like-wired creative directors. some of us took the plunge. some of us plunged later. as the new campaign was required immediately the work happened first, the agency came after.